Arasan Launches World's First CE-ATA Host Controller IP Core; Ambarella the First LicenseeSearch: 
                          EDACafeCompany NewsDownloadsJob SearchCompany 
                          DirectoryProduct by Company NameProduct by 
                          CategoryProduct by NameProduct by Description 


              Home | EDA Weekly | Companies | Downloads | e-Catalog | IP | 
            Interviews | Forums | News | Resources | 
              Check Email | Submit Material | Universities | Books | Events | 
            Advertise | PCBCafe| Subscription | techjobscafe |  ItZnewz  | 







       EDACafe  EDA Portal, EDA News, EDA Jobs, EDA Presentations, EDA 
      Newsgroups, Electronic Design Automation. 
              
            Arasan Launches World's First CE-ATA Host Controller IP Core; 
            Ambarella the First Licensee
            SAN JOSE, Calif.—(BUSINESS WIRE)—April 18, 2005— Arasan Chip 
            Systems, Inc. (Arasan), a leading supplier of reusable Intellectual 
            Property (IP's) cores, today launched the world's first CE-ATA Host 
            Controller IP core. 

            Ambarella, a company providing ASIC's for Consumer Products, became 
            the first licensee of CE-ATA Host Controller IP from Arasan Chip 
            Systems for use in its chipsets. 

            Mr. Chan Lee, Vice President of VLSI, said, "Arasan's product focus 
            and speed of execution is amazing. We feel secure in knowing that 
            our technology will always be up to date." 

            Arasan's CE-ATA Host Controller IP conforms to CE-ATA Digital 
            Protocol revision 1.0, with support for CE-ATA Digital Protocol 
            commands (CMD60/CMD61). The CE-ATA interface allows for lower pin 
            count, better power utilization, voltages tailored to battery-based 
            applications, and more efficient command protocol. 

            Through industry adoption of CE-ATA, consumers have access to a 
            greater variety of innovative products including digital music 
            players, PDAs, personal video players, cellular handsets, GPS 
            navigation systems, automotive devices, and various new and emerging 
            applications. CE-ATA-based products will offer compatibility and 
            interoperability with other CE-ATA devices to further enable the 
            concept of mobility and "plug and play." 

            About CE-ATA 

            CE-ATA was publicly announced in September 2004 at the Intel 
            Developer Forum by a group of industry-leading companies 
            specializing in various market segments. Industry leaders presented 
            a cost-effective solution to enable the adoption of higher capacity 
            digital storage afforded by disk drives into host systems such as 
            handheld and consumer electronic devices. 

            CE-ATA is based on the MMC electrical interface, using an optimized 
            subset of the ATA command set to improve performance for multimedia 
            applications in handheld and consumer electronic devices. Visit 
            www.ce-ata.org for more information. 

            About Arasan 

            Arasan Chip Systems Inc., founded in 1995, is a leading supplier of 
            Reusable Intellectual Property (IP's) cores, semiconductors and 
            electronic design services. Arasan's product portfolio is focused on 
            Bus Interfaces and includes IP's for USB 1.1 & 2.0, PCI, MMC and 
            SDIO technologies. Arasan's products enable businesses to develop 
            and leverage product design and development. Arasan Chip Systems is 
            a Member of the CE-ATA Work group and has been an executive member 
            of MMC Association since 2003. Arasan is headquartered in San Jose, 
            California, with design centers in India and support options 
            available in Taiwan, China & Europe. 





            Contact: 

Arasan Chip Systems, Inc.
Richard Timpa, 408-282-1600 ext. 104
timpa@arasan.com














       Copyright 1994 - 2005, Internet Business Systems, Inc.
      1-888-44-WEB-44 --- Contact us, or visit our other sites:
      AECCafe  DCCCafe  TechJobsCafe  GISCafe  MCADCafe  NanoTechCafe  PCBCafe   

       Privacy Policy